When I thought about this book a couple of years ago, I had no idea it would lead to harnessing the collective wisdom of marketers everywhere. Thanks to the growth of social media, your involvement will help set the agenda and the outcome of this collaboration. Let’s make it happen together.
It’s in Your Hands
We marketers are independent folks who think for ourselves. We understand that great marketing is not something you slap together. We understand the many pieces of the puzzle we have to assemble to achieve and exceed desired results. We also understand that a major part of our jobs is to constantly educate about what marketing is and isn’t. This is especially true since most of the people we work with and for—clients, CEOs, stakeholders, internal staff, et al.—seem to have an opinion as to what it is we do and what it takes to make marketing excellence happen…and are too often wrong.
So this is your chance to join a movement to stop the clutter and get real marketing knowledge into the hands of the folks who really need it–the clueless ones who think marketing is simply a logo, advertising, website, brochure, etc. Let’s help bring them into our universe so they can make better marketing decisions and help us all out.
What’s In It For You?
While you can look at me as the guide, cheerleader, thought leader, uber editor or whatever— you are the Marketing Graffiti brain trust. I’m here to keep the ship running full blast into the headwinds of change. Here’s why you should contribute:
• Virtually any topic and industry is open for discussion…as long as you share practical, universal marketing knowledge
• If your contribution is accepted you will be listed as a co-author and help your name get out into the marketplace as the expert you are
• As a contributor you will also have a voice in choosing the book cover
• You will learn more about social media by doing it
• You’ll be in great company with people that understand your everyday challenges, while building your network within the marketing community of interesting and like-minded professionals
• Finally, consider your involvement as professional development that keeps you sharp
I’m sure you’ll find your own reasons for joining with us. Now, let’s get started!